Between JQuery and HTML, our old friend for animation on the web, Flash, has been feeling pretty neglected lately. While we do think it’s a good thing that there are some alternatives for adding a little movement on the web, and less people are using it inappropriately, there are still a number of instances where Flash could be exactly what your site needs.
Why it rocks: look at their target market … little kids (and big kids!). The animation helps to pull the viewer in … it’s reactive and fun and really fits Lego’s whole brand.
Why it rocks: The whole site contains Flash animation but where it really works out and goes beyond eye-candy and eye-catching marketing is on their custom shoe creator. I can’t really see pulling this off in such a smooth, easy-to-use interface using anything but Flash.
Why it rocks: well first of off it’s a Conan movie, so I’m stoked! But that aside, movie sites are what I always considered the perfect place to utilize flash. The target market of viewers expects the, “wow factor” and the interactivity. Utilizing flash pulls the viewer in.
Why it rocks: just like the movie websites, other forms of visual entertainment can utilize Flash as part of their overall marketing. Infinite OZ was a site created as part of the promotion for SyFy mini-series, Tin Man. It’s totally something that’s completely interactive and a visual experience – and the marketers I’m sure hope that it will get people interested in wanting to watch the mini-series.
Why it rocks: like movies and tv and even the music industry, video game sites are where Flash animation can be your friend again. I would say the market here also expects it. The transitions on this site are pretty nice.
Why it works: it’s fun and creative and the whole point of these “microsites” it to be memorable and get the consumer excited and interested in buying the product. Flash can work great with these types of promotions to provide a memorable experience for the viewer.
There are other occasions where Flash might add just a little something unexpected, interesting or entertaining. Take for instance the orange tree at the top of our own home page.
Remember, you can utilize Flash on a website where it’s appropriate and will actually add to the user experience. Avoid animation without a purpose!