The Dark Side of Branding
Just how powerful can graphic design be? Have a look at this post, at Design Observer, about the design standards used by the Nazis. It can’t be denied that their use of design to reinforce their message was amazingly successful, both with their followers and with their enemies.
If you ever have doubts about the influence design elements can have, just think of this. My father and my maternal grandfather served in World War II. Even sixty-five years later, and in the next generation, the sight of a swastika still makes me feel ill. That’s not the effect you want your logos to have, but it’s a reminder of just how powerful a logo can be.
About the author
A loose cannon by right of descent, Jeffrey developed a fascination with figuring out anything related to computers precisely because he never even saw one in school. He's been writing for thirty years and blogging for four, primarily on local history, medieval history, church architecture, and religious art. Jeffrey describes his interests as, "too confounded many for a well-ordered life."
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