How not to get a potential client’s attention with email.

Published April 15th, 2011 in Business, Daily Grind, Marketing | 3 Comments »
net

This little post could actually have had a number of titles:

“How to make yourself look as unprofessional as possible to a potential client.”

“How to seem like a spammer even if you might not be.”

“How to lose all professional credibility.”

I could go on but I settled on, “How not to get a potential client’s attention with email” because that really is what the senders of the “cold” B2B emails that I get on a daily basis really need to take note of. The other problems could all be fixed with some of my pointers below.

 

A question your business should never ask …

Published October 12th, 2010 in Business, Marketing | No Comments »

“Why would we need a website?” These statements often quickly follow this question: “We’re busy enough,” or “We’ve never needed one in the past”.

Twitter Round Up

Published July 30th, 2010 in Marketing, Social Media, Twitter Round Up | No Comments »

The best and most informative articles found on Twitter this week on topics such as social media, marketing, blogging, design, creativity, good business practices, fun stuff and more!

Geek Marketing at the San Diego Comic Con

Published July 30th, 2010 in Marketing | No Comments »

Some of these marketing items might even spark a creative idea or two for your company next time you need some marketing buzz, are attending a convention, or just looking to do something a little more our of the box than what you’re used to.

Category: Marketing

Scott Stratten Talks About the Need for Unmarketing

Published July 3rd, 2010 in Business, Marketing, Social Media | No Comments »

Awesome video from Scott Stratten talking about the need for “unmarketing”.

Twitter Conversations

Published May 21st, 2010 in Marketing, Social Media | 2 Comments »

Twitter provided the arena for instant connections and conversations with people you don’t know. Now wait. So do a plethora of other social media websites right? What’s so different about Twitter?

Category: Marketing, Social Media

The “No Duhs” of Social Media

Published May 12th, 2010 in Marketing, Social Media | 4 Comments »

If you listen to the hype, social media is the answer to all that ails you and your company. It will increase your sales, touches and impressions by 800%…if only we could figure out how it all works.

DeadSpace – 7 Reasons Why MySpace is As Good As Dead

Published May 10th, 2010 in Marketing, Social Media | 3 Comments »

The first behemoth of social networking, MySpace-now owned by Fox Interactive Media-is on its way to its grave, with no one to blame but itself.