create + design + market » Marketing and Advertising Articles and Information

Scattershot Political Ads – Are Congressional Candidates Wasting Money?

jeffrey — Fri, 23 Dec 2011 01:10:49 +0000

An important election year is on the way, and before long we'll probably all be wanting to see it over and done with. Needless to say, we'll be seeing quite a lot of political ads, and I have a feeling the move to online ads will accelerate. There's no doubt that online ads are an increasingly important tool for presidential candidates, but I'm starting to wonder if there might be a problem with online advertising by candidates for Congress.

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Annoying Marketing and Advertising Tactics on the Web

sherry — Thu, 01 Dec 2011 03:02:51 +0000

There have always been annoying marketing tactics out there but recently I've come across a few that just pushed right past annoying and went straight to that angry place where a line has been crossed and not only would I never buy whatever product or service that's being pushed but I also would want to tell everyone I know not to as well. Bet the advertisers weren't planning on that.

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Is any marketing good marketing?

sherry — Thu, 27 Oct 2011 05:26:24 +0000

There are those who subscribe to the notion that any publicity is good publicity, but when it comes to marketing I certainly don't feel those same rules apply.

Good reputation or name dropping?

Coupon codes and your ecommerce website

sherry — Wed, 24 Aug 2011 02:37:39 +0000

If you've done any online shopping yourself you're probably well aware of coupon codes. These are codes that can get you spiffy discounts on whatever you're purchasing. A simple internet search for the site you're purchasing from can usually result in a number of listings of sites where people post these codes for others to use. If you run an ecommerce site and you're unaware of this, then you've got a little catching up to do.

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Why your newly launched website isn’t being found.

jvmedia — Tue, 10 May 2011 16:17:37 +0000

Just because a website is "launched" on the web, doesn't mean you'll be rocketed up to #1 in Google! This is why search engine optimization companies will charge you thousands of dollars to run campaigns for you. Even still, this is marketing we're talking about and there are no hard guarantees that campaigns will be a success and get you tons of new customers.

Putting Your Worst Foot Forward: Why No Website Is Better than a Bad Website

Everyone’s doing it – WordPress and SEO

sherry — Wed, 27 Apr 2011 04:53:34 +0000

Although we don't offer in house SEO now we did years ago. We just don't have the staff to accommodate it since it can be a full time job in and of itself but we have kept up on the, "tricks of the trade" so to speak. We've found that Wordpress is an excellent platform for SEO. We also consult our clients on how to get the most bang for their buck in the SEO world and we augment our consulting with things like setting up Wordpress with the proper plug ins to enhance your online visibility (or if we're not doing Wordpress, just creating nice clean code with optimized content, meta tags, title tags etc.).

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