Recently, I’ve had a spate of clients who have come to me after having not so pleasant experiences with other marketing companies or agencies. The vast majority of these people have paid a fortune for products or services that didn’t benefit their company at all but they were part of a package that was sold to them by very prominent marketing companies. By the time these clients have gotten to me, they’re broke, their marketing needs a complete overhaul, and they’re gun shy. continue reading
This little post could actually have had a number of titles:
“How to make yourself look as unprofessional as possible to a potential client.”
“How to seem like a spammer even if you might not be.”
“How to lose all professional credibility.”
I could go on but I settled on, “How not to get a potential client’s attention with email” because that really is what the senders of the “cold” B2B emails that I get on a daily basis really need to take note of. The other problems could all be fixed with some of my pointers below.
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The old line “all publicity is good publicity” may be comforting, but it’s not something a business should rely on. Whether in advertising, storefront window displays, printed promotional materials, or online presentation, giving potential customers or clients a good first impression is vital. So, which is worse; making a bad impression or making no impression at all? continue reading
Design is not a profession where a degree or certification is required. While this is not necessarily a bad thing in a creative field, it does completely open it up and one person calling themselves a professional designer might actually be someone with very little experience, talent or knowledge about design and working with clients. continue reading
Recently, while watching one of my favorite HGTV shows, “Holmes on Homes” I had a mini revelation. Mike Holmes is a Canadian contractor and an expert in his field. The premise of the show is that folks will call on Mike to, “Make It right” – that is, they had hired a company or individual to do a home improvement or remodel project and they didn’t do a great job. In fact, they sometimes do such a horrible job that Mike and his crew basically have to gut a house and start from scratch. continue reading
Someone recently asked me, “Why are designers such push overs?” This led to a discussion that attempted to answer that but in the end, left me pondering the very same question.
The service industry
Many different types of businesses can actually be lumped into the service industry. Any business that runs on providing a specific service to a customer or client can be included… continue reading
When clients enter into an agreement for a design project one of their foremost concerns is often a time line for project completion. Designers work hard to map out milestones and delivery dates, and then meet those. But what happens when a client misses their deadline? What? You didn’t think clients had deadlines too? continue reading
Working within the field of design for many years we have come across a number of repeated requests from clients. Most of these requests probably stem from hearing specific information in regards to design or reading information on the internet. Whatever the reason behind the request, we try to give the best answers possible that will address the request as well as educate and inform our client on best practices and options. continue reading
