Category: Social Media

It seems everyone in any type of online business has jumped on the social media marketing band wagon.

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Category: Going Green

As the environmental issues evolves, our depth of understanding should grow as well. It might help to know that there are three distinct areas of Greening today. Three primary elements are Green products, Green buildings, and green practices. Each piece of this environmental puzzle has its value and makes a critical contribution to the environmental process. Though the process has been slow in coming, we are now seeing more an more Green products come to the stores as well as the Internet. Unfortunately, not all of these products are as Green as they suggest though their carefully crafted marketing. That is Greenwashing which is yet another issue for another day.

We can all agree that Green buildings are also a valuable piece of the overall picture. As one might suspect, the building requirements initially dealt with safety and local regulations. In this new environmental era, there is the necessity to include building materials that will not create environmental health issues and will properly address the sustainability of our resources. And this is a good process to see, but we cannot neglect the human factor that is desperately needed if businesses are going to succeed in the all-too-imposing environmental issues.

Green practices appear to the the last, but frankly, more important part of the environmental puzzle for homes and businesses. It does none of us any good to have Green products and Green businesses if we do not include Green practices in the daily operation. This is a serious reality check for each of us. All too often, we hear about a kind of "Proxy Green" where people are led to believe that they are being environmental because they might purchase some Green products or might install some Green applications in their facility. The problem is that these ideas require little commitment from each of us except to buy or install what is offered.

Consider the limited number of businesses that own a building that can be built new or improved with environmentally-friendly building products. This is a narrow part of the business market. There really aren't many building owners compared to the number of people in any city, state, or country who rent or lease their facility. Yet, it appears that nearly 100% of the focus is on building Green buildings and buying Green products. Are all the rest of us, who collectively make an enormous impact on this world, excluded from participation in environmental issues because we are excluded from participation because we do now own the building? This is a glaring mistake that brings us back to Green practices as the universal connection rather than products or buildings.

Here's the needful reality. Green practices are universal to every business. Any business can adopt Green practices into the daily operation of our families, workplace, or general duties. It only requires that we learn more about Green practices, that is. After CFL bulbs, programmable thermostats, tuning up the car, and recycling our trash; there is still a lot more than can be done In fact, there are hundreds of practical and simple solutions that we all could take if we were better informed. To fully take advantage of all these opportunities, the process can be immense. That is where the inclusion to a Certified Green Consultant is important. These trained professionals know how to incorporate hundreds of simple and cost savings Green solutions into any home or business.

Find a Certified Green Consultant in your area at the Green Consultant Directory. If your business would like to be a certified Green business, visit the Green Business League and find out more. Going Green will not be well-done by amateurs. To do it well and correctly, the assistance of a professional Green consultant is very helpful. In the end, the real goal is to get everyone and every business to do their "Fair Share" in this critical global issue. The more people and businesses that join in the effort, the better our world becomes. So, while we may all support the increased number of Green products and the growth of Green buildings, the most effective solution is the universal participation of people and businesses everywhere in Green practices.

About the Author

R Michael Richmond is the director of the Green Business League that has the largest national team of Certified Green Consultants assisting businesses everywhere to earn their Green Business Certification. You can also find a Certified Green Consultant in your area at Green Consultant Directory.